iERA is a UK-based charity dedicated to presenting an intelligent and positive case for Islam in the twenty-first century.
Our aim is to encourage Muslim communities to engage with the wider society, and articulate the rational and compassionate message of Islam. We feel this creates awareness about the true nature of the Islamic faith and its rich traditions. In addition to our projects in the UK, iERA also do extensive work in empowering Muslims across the world to give “dawah” (inviting people to Islam).
We also roll out value based campaigns, which assists in removing common misconceptions about Islam and Muslims on a grassroots level. This helps to reduce unnecessary tensions that often arise between communities due to a lack of understanding.