CAMPAIGN TYPE: Event and Community Engagement
WHAT DO YOU NEED: Attend the ‘Islam and Black History’ Event near you AND hand out “Against Racism, Against Hatred” booklets.
WHERE CAN YOU DO THIS: Anywhere!
TESTIMONIAL: “Look at how many Muslims and non-Muslims unite for the sake of humanity against racism and hatred. This form of Dawah in the west is a great way to remove the stereotypes and lies certain media outlets spread. This is Dawah! How can I achieve what you guys are achieving.? This is what I must do in my community in sha Allah” – Salahuddin (YouTube)[/info]
INTRODUCTION TO CAMPAIGN
In October 2015, the UK will be acknowledging Black History Month (BHM) – a celebration of inspirational individuals and events that have taken place within Black Minority Ethnic (BME) communities.
In addition to raising awareness, iERA’s “Against Racism, Against Hatred” initiative will be holding talks, producing literature and engaging with the general public to educate them on the heritage of black African Muslims within the UK and across the globe, looking at the huge impact of Islam on these communities, as well as the struggles of racism that many of them have faced.
Allah says in the Qur’an:
“O mankind, indeed We have created you from male and female and made you peoples and tribes that you may know one another. Indeed, the most noble of you in the sight of Allāh is the most pious of you. Indeed, Allāh is Knowing and Acquainted.” [49:13]
iERA’s One Community department will be continuing its Against Racism, Against Hatred campaign for the month of October entitled: “Islam & Black History”. In this campaign, we shall be organising two events in the UK with a panel discussion on a range of subtopics, under the broad banner of Islam & Black History.
1: GET READY!
☑ Attend and invite non-Muslims to the “Islam and Black History” event near you!
☑ Download the Toolkit and print off the relevant materials (alternatively, contact the iERA office and a pack can be sent out to you).
☑ Contact local teams and invite them to take part in handing out Against Racism Against Hatred booklets to the local community. Utilise Social Media to promote the campaign.
☑ Finalise what day and time you will carry out the campaign.
2: TAKE ACTION
☑ Meet at a designated meeting point. The Team Leader should deliver a brief for the activity.
☑ Hand out the surveys, initiation cards and booklets to the volunteers; make sure they work in pairs.
☑ Use the initiation cards to engage with the public and then ask them if they would take a short survey on their views of racism and hatred within the UK.
☑ Introduce the survey – to understand the perceptions of racism, hatred and even Islamophobia in the UK.
☑ Once the survey is completed, thank them and give them the Against Racism, Against Hatred booklet.
☑ Request video feedback from the general public or a picture (ideally, a recording the interview survey would be equally beneficial).
3: FOLLOW UP
☑ Once you have completed the activity, assemble the team together and get a brief feedback from them all.
☑ Footage is pivotal because through it, we can motivate Muslims across the UK (and potentially the world!) to do the same activity.
☑ Upload videos and pictures onto social media using hashtags #AgainstRacism #AgainstHatred, or email our media department ([email protected]). We will give you access to our Dropbox to upload the footage and we will also edit the video for you.
Download the following free tools to run the ‘Against Racism, Against Hatred’ campaign in your local area:
☑ Media + Footage Guidelines
☑ T-Shirt Design
☑ Educational Booklet
☑ Initiation Card Design
☑ Racism Survey
☑ Campaign logos
You will also need:
☑ Video and/or digital camera.
Additionally, our Education and Research department has produced a booklet on Racism and Hatred from the Islamic perspective, which will be distributed to attendees on the day of the event, in order to provide a comprehensive understanding on Islam and racism. These booklets and t-shirts will be available for individuals and community groups to order from our website, which can then be used to distribute in their local areas as part of community outreach, events and activities, particularly focusing on the Islamic view on racism, and how Islam has the answer to eradicate it.