Being a Muslim entails that one benefits their community. A Muslim must show compassion, love, tolerance and positively contribute to their society. iERA’s aims to strengthen community relations and bring about positive change. Our vision is to emulate the beautiful teachings of the Prophet (peace be upon him), by supporting and collaborating with local communities – both Muslims and non-Muslims – and engage with those around them by sharing the values of tolerance, kindness, and compassion. We do this by rolling out value based campaigns globally, which assist in removing common misconceptions about Islam and Muslims on a grassroots level.